While the Seattle Seahawks defeated the New England Patriots in Super Bowl LX, some of the biggest action took place off the field during the all-important commercial breaks.
This year's commercials proved once again to be star-studded, featuring everyone from the Backstreet Boys and Jon Bon Jovi to Ben Stiller, Benson Boone, Adrien Brody, George Clooney, Matthew McConaughey, Bradley Cooper, Andy Cohen, Parker Posey, Jennifer Aniston and Ben Affleck.
Read below for more details on some of this year's buzziest ads.
George Clooney starred in Grubhub's first-ever Super Bowl ad as an attendee at an extravagant dinner party who announces to his fellow diners that Grubhub will "eat the fees," announcing the company's new policy of no delivery and service fees on restaurant orders over $50, according to a news release.
Jon Bon Jovi starred in his first-ever Super Bowl ad Sunday, a State Farm ad titled "Stop Livin' on a Prayer." Bon Jovi starred in the ad alongside Keegan-Michael Key, Danny McBride and Hailee Steinfeld.
Dunkin' Donuts' star-studded Super Bowl LX ad features stars including Ben Affleck, Jennifer Aniston, Matt LeBlanc, Jason Alexander, Ted Danson, Jaleel White, Jasmine Guy, Alfonso Ribeiro and Tom Brady. The ad centers around a fictional 1990s sitcom titled "Good Will Dunkin'."
Music superstar Sabrina Carpenter starred in an ad for Pringles that showed her building her soulmate, named Pringleleo, out of the snack.
For their Super Bowl ad with T-Mobile, the band surprised customers in the middle of a T-Mobile store, plus there's a special cameo from Machine Gun Kelly.
Uber Eats' Super Bowl LX ad featured Matthew McConaughey debating with Bradley Cooper over whether football was actually invented just to sell food. The ad also included a surprise appearance by "White Lotus" star Parker Posey.
Oscar-winner Adrien Brody took on the role of a tax consultant in an ad for TurboTax, portraying an actor trying to bring drama while filming a commercial for the company.
When he's told to smile because TurboTax "takes the pain out of taxes," Brody storms off the set, saying, "If there's no drama, there's no Adrien Brody."
Instacart's Super Bowl ad was directed by award-winning filmmaker Spike Jonze and features Ben Stiller and Benson Boone as European techno-disco performers. The commercial opens with Stiller and Boone singing about how they choose perfect bananas using Instacart's product feature, before their duet escalates into a musical showdown.
Kendall Jenner's starring role in Fanatics Sportsbook’s first-ever Super Bowl ad shows the supermodel mocking speculation that there's a curse around the athletes she has dated, and joking that she earned her wealth by sports betting. "'Kardashian Kurse,' it's not even my last name," Jenner says as the ad concludes.
