Scorecard Research Beacon
Search Icon
February 9, 2026

Popular men's fragrances for Valentine's Day: Scents from Sephora, Macy's and more

PHOTO: Shop men's fragrance for every budget
Macy's, Amazon, Bath & Body Works, Adobe
Shop men's fragrance for every budget

Men's fragrances are more popular than ever, especially with Valentine's Day ahead, offering the chance to give your favorite guy a scent that makes him feel great.

Below, we've compiled a list of recent bestsellers and classic fragrances for men, from designer colognes that smell like a million bucks to lighter, more affordable body sprays for spritzing on every day.

Tom Ford's Oud Wood made the cut thanks to a heady blend of oud, sandalwood and vetiver that settles in with amber-infused warmth, while Azzaro's Most Wanted is spicy, sensual and perfect for date night.

Clean and classic body sprays like our picks from Axe and Bath & Body Works offer a lighter touch, with notes of cherry, black cardamom and vanilla, flipping the script on what to expect from a masculine scent profile.

And for those who don't want to decide on one scent, we've thrown in some popular samplers that let him try out several new fragrances and body products before investing in a larger bottle -- the Sephora pick (available for in-store pickup pending availability in your area) even offers a voucher for a full size so you can bring home your favorite after trying out a few.

Keep reading to shop these picks and more of our favorite colognes, parfums and more for men.

By clicking on these shopping links, visitors will leave ABCNews.com and Goodmorningamerica.com, and these e-commerce sites are operated under different terms and privacy policies. ABC will receive a commission for purchases made through these links. SOME PRICES ARE DYNAMIC AND MAY CHANGE FROM THE DATE OF PUBLICATION. Have questions about ordering or a purchase? Click here.

Men's fragrance samplers

While not exclusively comprised of fragrance, the Jack Black collection is a fanastic way to introduce scent layering through the use of body products during his get-ready routine. Discotheque's Discovery Set is a popular gift for all genders, combining the sleek aesthetic of an all-night party with fresh and unique fragrances for anyone who thinks (and smells) outside the box.

Men's fragrance body sprays under $50

For a traditionally rugged, ultra-masculine scent on a budget, pick up a bottle of Tru Western in the brand's Yellowstone or Leather No. 2 scents. Or go sweeter with PHLUR's Vanilla Smoke or an Axe deodorant spray in Fruity Cherry.

Men's luxury fragrance

When it comes to fragrance, you can spend as much as you want to on high-end cologne, parfum and more. Try one of these surefire hits like Chanel's classic Bleu de Chanel or Versace Eros for a scent that's sure to please.