Marc Jacobs, Damson Madder, Cole Haan, Madewell, GU
Fashion this week: What's new and what's on sale
New fashion launches and sales come across our desks every day here at "Good Morning America," and we like to break down some of the top sellers, most exciting new products and steepest discounts to set you up for success while shopping.
This week, you'll find dazzling dresses from Contessa Mills, summer denim from Madewell, denim platform sandals from Marc Jacobs and more. As for the sales we have our eye on, don't miss discounts on GU men's jackets, the Shapermint favorite everyday tank top, a knit polo for all seasons from PacSun, and more, starting under $10.
Keep reading to shop it all, and check back next week for the latest fashion updates.
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New and notable
- Cole Haan's latest bag drop includes every style you need for summer like adorable lobster and blue whale bag charms and the brand's signature woven detail, rendered across materials like wicker and leather (see the standout Juliette small tote below).
- Heading to a fashionable wedding or other event with an elevated dress code? Don't sleep on Contessa Mills, a New York City designer whose latest summer capsule was inspired by the Empress tarot card and embodies "femininity, creativity, and abundance." We love the Fleur dress, a ankle-length stunner constructed from Italian black lace for a sculptural, tactile wearing experience, and the more casual Thomasin pants with leather tie details at the ankle to give you the very on-trend "balloon" look.
- Summer is still on the horizon, but Marc Jacobs is looking ahead with a pre-fall collection filled with silver details, denim accessories, tattoo-inspired graphics and more. Some of our faves include the Denim Pop J Marc Platform sandal and the Tattoo Patch Baseball Cap, both perfect for wearing all summer and well into fall.
- Skip the basic tee and shorts combo and lean into whimsical summer fashion with new drops from Damson Madder, like the Parker Hanky Hem skirt with multiple sizes of polka dot or the Alma Cami in a colorway we're predicting will only gain steam as 2026 continues, olive green.
- Madewell's "Summer of Denim" is in full effect with new drops of wrap skirts, pull-on pants, baggy shorts and more in the beloved material. Interesting details we love in the collection include embroidered details on pants and shorts, as well as the overall airy, loose fit that allows the body to breathe once summer heats up.
Fashion on sale this week
Need a closet refresh on a budget? You can't go wrong with a classic white T-shirt from Old Navy for $9 or a new pair of cream heeled loafers from Aerosoles.
